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008: I want you to build a business that is customer centric. In this episode, we'll discuss how to craft a single sentence explaining how your business improves your customers' lives. Join me, your host, Lily Richmond, as I explain the importance of being customer centric in a hyper-competitive world. We explore why this is important, and I share a simple yet powerful question to guide your approach to marketing and business. I walk you through a step-by-step exercise to help you identify your customers' goals and problems and how your product or service solves them. Once you've crafted your one sentence, it can shape your messaging and marketing strategies in oh so many ways!

This is part three in a seven-part series to empower you to start your marketing on the right track when you're just starting out in business. Whether you're a startup or an existing business re-evaluating your approach, this series will help you get your marketing approach right first time.

Grab the downloadable workbook and get your pen ready. It's time to build a customer centric business. https://marketingondemand.co/startup3

Get the show notes, transcript and the other workbooks mentioned at https://marketingondemand.co/podcast

Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact

Got a topic you want me to cover? Share your ideas here: https://marketingondemand.co/contact
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