DiscoverThe One004. Making content strategy easy af
004. Making content strategy easy af

004. Making content strategy easy af

Update: 2025-06-25
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Description

Think content is complicated? Think again. In this episode, Cass breaks down exactly why your content strategy doesn't need to be this 47-step, color-coded system. You don’t need 55 types of content or some secret post to unlock your next five-figure launch.


Instead, Cass shares the only three types of content you actually need to make sales:


  1. Problem Awareness

  2. Problem Solving (aka Educational Content with Context)

  3. Results-Based Content


Plus a bonus fourth: Values Content — especially powerful if you’re in a tangible results-based industry.


You’ll learn:


  • Why most “content strategies” are BS and meant to confuse you

  • How to make your messaging sharper, more relevant, and instantly more profitable

  • What to focus on instead of just trying to post “authority content” or “value adds”

  • How to reframe basic ideas to sound fresh and hit harder

  • The real reason why your audience isn’t converting (and how to fix it)


This episode is a masterclass in simplifying content without watering it down.


Follow Cass on IG:

⁠https://www.instagram.com/cassklass_/⁠


Work with Cass:

The Drop:⁠https://cassklass.com/drop⁠

The Edit: ⁠https://cassklass.com/edit⁠

Private: ⁠https://cassklass.com/private⁠

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004. Making content strategy easy af

004. Making content strategy easy af

Cassandra Klassen