When we assume we know what our audiences (family, business associates, friends) want without sufficient insight, we run the risk of attempting to deliver the wrong experiences.

In the ‘70s I witnessed an amazing event that caused a buying frenzy as great as any I’ve seen. Thinking he had an even better idea, the creator of this event made some adjustments and made a second run at bettering his initial success.

The outcome of this second event holds five (at least) important lessons we can all take hold of and apply TODAY to make sure we’re meeting the specific desired outcomes of everyone we serve in our personal and professional pursuits.

#marketresearch  #customerservice  #empathy