Feedback can be useful. When we pre-package our questions and overlay our pre-programmed filters on responses, however, we can end up with skewed results that do not reflect the views of our audience, whether that’s an individual or a group.

Learning how to identify key points in feedback and discover deeper realities by drilling down is key to making feedback more useful--and one of the applications of the BOLD Empathy framework. Our audience feels heard and validated. We obtain more meaningful feedback and insights. Therefore, our actions based on the feedback we’ve received more closely align with our audience’s desired outcome.