They Know: StreetX CEO:

In this episode, the 411 team sits down with Dan Bradshaw — the founder and CEO of StreetX, one of Australia's most recognisable streetwear brands. Dan shares the raw truth behind building a globally respected label over the past decade, from early hustle to international growth. We dive into the recent StreetX Invitational, a groundbreaking BJJ competition that’s flipping the script with serious cash prizes and a fresh vibe. Dan talks about the importance of authenticity, working with Fortnite, the UFC, staying different in a saturated world, and how the culture behind StreetX is deeply connected to everything he does — on and off the mats. Whether you’re into fashion, fighting, or just forging your own path, this one’s for you.