DiscoverThe WP SEO Show – Demystifying SEO for WordPress Websites013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies
013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies

013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies

Update: 2023-11-29
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Description

In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site.

Key Takeaways on Post Types, Categories, and Archive Templates:

Post Types - The Highest Level of Organization

  • Post types are the highest level for categorizing different content across your site, like pages and posts.
  • Avoid going overboard and creating a lot of custom post types. Keep it simple.

The Power of Categories and Taxonomies

  • Use categories (which are a default taxonomy) to group related content within post types. This allows better content targeting.
  • For example, an ecommerce site could have categories for different product types under the default WooCommerce products post type.

Take Advantage of Archive Templates

  • The archive template controls the display of taxonomy and date-based archive pages.
  • You can add unique, relevant content to archive templates to make these pages more useful, like FAQs, videos, etc related to the category topic.
  • This helps demonstrate your authority for those category-related keywords.

Plan Site Structure and Metadata Early

  • Ideally, post types, taxonomies and site structure get planned early on along with actual content and keywords being targeted.
  • Don't let developers make these organizational decisions solo without client input. Logic doesn't always translate for real visitors.

Should You Have Author Archives?

  • Author archive pages usually only make sense on content-heavy sites like newspapers where the actual author is important.
  • For small business sites, you likely want to disable these from being indexed to avoiding duplicate content issues.

The Goal: Leverage What You Have

  • The goal with post types, taxonomies and archive templates is ultimately to better leverage your existing on-site content for improved SEO targeting - not complex tricks.
  • Take what WordPress offers out-of-the-box and customize it to your advantage.

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013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies

013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies

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