#015 Emma Stratton: Unlocking the Secrets of B2B Tech Messaging
Description
Does your ICP find it hard to understand your product?
In today’s episode, Clément Dumont dives deeper into the world of messaging for B2B tech companies with Emma Stratton, the founder of Punchy- a consulting firm that helps growing B2B tech companies win on positioning and messaging.
Within this episode, we covered various topics including:
✅ Common messaging mistakes B2B tech founders to
✅ Establishing a strategic messaging while dealing with stakeholder management.
✅ Uncovering Emma's process when optimizing the messaging of her clients
✅ Key insights from the book "Make it Punchy"
As always, we shared a “kudos” and a “facepalm” of the week, dove into a popular social post from our guest, and asked some rapid-fire questions.
Make sure to follow Emma on LinkedIn and check out Punchy!
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