DiscoverDiversity All Star#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff
#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff

#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff

Update: 2017-03-29
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Description



Bola Yusuff is the founder of International Tax Search, a recruitment company that specialises in the search of high calibre U.S. International Tax professionals across North America and Europe. Clients include Big 4 Firms, Boutique CPA Firms and International Law Firms.


Bola specialises in helping Senior level U.S International Tax professionals into career enhancing job opportunities.





Bola Yusuff


In this Podcast we discuss ( SPOILER ALERT )




  • [02:30 ] An introduction to Bola Yusuff

  • [02:50 ] Bola explains why he became an entrepreneur

  • [04:00 ] We find out if social class is a barrier to becoming successful

  • [05:54 ] Bola shares his experience as a Black Entrepreneur

  • [07:52 ] Is being an entrepreneur a talent?

  • [10:50 ] We find out about Bolas’ last job, and how it helped to shape his business

  • [12:15 ] Why you should get paid to learn your craft

  • [14:00 ] How important is sales experience in starting your business

  • [15:15 ] How to obtain the skills you are lacking or resources you are missing

  • [17:30 ] Why it is important to think BIG in business

  • [20:50 ] Should you “fake it, until you make it”, when starting out in business

  • [23:00 ] How to build integrity with high profile clients

  • [25:00 ] Why you need a contract in place with your clients

  • [27:30 ] We explore how doing business with the US, differs from the UK

  • [32:59 ] Bola shares what is working in promoting his business

  • [39:00 ] We find out if Bola is the face of his business

  • [40:00 ] Is there a place for CVs in the future?

  • [42:19 ] How to maintain a long-term relationship with your clients

  • [45:00 ] How as a small business, you can compete with larger brands, and win

  • [47:45 ] Who controls the money – Why you need to know, how your business make money, in detail

  • [50:30 ] Is it OK for your business not to make a profit in the first year?

  • [51:40 ] How long do you give your business, until you give up on your idea

  • [58:55 ] Some advice for professionals, from ethnic minorities


Key points you will learn



  • Why it is important to think BIG in business

  • Should you “fake it, until you make it”, when starting out in business

  • How as a small business, you can compete with larger brands, and win


Links and resources mentioned



Homework


In order to start a recruitment company, get a job with a recruitment company and learn their processes. You will also learn if this is  something you want to pursue.


Tweet #DiversityAllStar to discuss the show on twitter.


 

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#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff

#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff

Lisimba Pink: Online Entrepreneur, Hustler & Storyteller