Main points of discussion

• An introduction to Nastassja Lusengo


• Nastassja gives us an insight into her work on the Channel 4 TV show, Extreme Cake Makers


• How the fashion industry influenced Nastassja


• We find out how Nastassja got her very first cake customers


• What it’s like to charge your first customer for your services


• Nastassja talks about the change in price of her cakes


• Differentiating yourself in the cake industry


• Nastassja talks about how she learned to cook and the science of baking


• We find out if Nastassja has an ingredient black book


• Nastassja shares the story of the fire breathing monster


• What it’s like to be sacked from your job


• How losing your job could be a blessing in disguise


• Why you need to put trust in yourself


• How Nastassja got a cafe and ended up on a TV show


• How creating an experience has helped the Indulgent Sugar Plum bakery to stand out


• Nastassja’s biggest influence


• How long should you give your side hustle, to know if it’s something you should pursue


• Why the number of followers you have is not as important as building a sustainable business


• How to manage clients that want a service that you don’t offer


• We find out how much money Nastassja used to get started


• How much money you need to start your business


• Nastassja shares what gave her the confidence to leave her job


• Nastassja talks about if her business would be further along if she had left earlier


• We find out what is working for Nastassja is promoting her business


• Why you shouldn’t rush your business


• How Nastassja using free work to get started


• Why you need to research your competitors


• Why you need to be unique