017: Jeff Gabel - How To Capture the Best Video Testimonials
Update: 2022-03-14
Description
In this episode I talk with Jeff Gabel, Customer Advocacy Lead at ServiceNow.
Jeff and I talk about the focus on human stories and why they are more important than ever. We talk about understanding the different personas in your advocacy program, and letting customers find out what drives them. Jeff tells us how to make reference calls a two-way exchange of value, and why being cross-functional with your sales and marketing teams leads to a better understanding of their roles in the process.
Jeff and I talk about the focus on human stories and why they are more important than ever. We talk about understanding the different personas in your advocacy program, and letting customers find out what drives them. Jeff tells us how to make reference calls a two-way exchange of value, and why being cross-functional with your sales and marketing teams leads to a better understanding of their roles in the process.
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