Hey Everyone, in this week's episode of Test Everything we have Julian Weber of Cleverbridge and Conversion Gorilla explaining the best practices for optimizing that all-important last click, the checkout experience. Some of the things that Julian will share are:

- How to optimize the checkout process for mobile.

- How to effectively introduce a coupon offer.

- Some hard lessons learned from a surprising losing test.

- Why small changes can be more effective than complete overhauls.

- Julian also shares what he believes is bad advice for optimizing the checkout experience.