#03: B2B Brand Strategy + Measurement
#03: B2B Brand Strategy + Measurement
1Description
How I think about measuring brand for B2B startups and some tips on developing (and articulating) a brand strategy that the CEO and the rest of the exec team will get onboard with. Say hey on Twitter @davegerhardt.com and learn more on my site davegerhardt.com
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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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