The BBVA campaign considers the historical context of its audience, with a sensible touch and empathic grace, speaking a delicate and unpretentious language. The neorealist approach of tracking down talents on the street is rebellious in its kind and finds its ground in the growing distrust towards social influencers, preferring more average shapes and tones of voice. 
Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org