Literally as in 1982 hit Last night a DJ saved my life, Logic’s song might have helped increasing the number of calls to the National Suicide Prevention Lifeline. Let us imagine a world where the higher purpose of an artist, as well as of a brand, is not economical revenue, but what is best for their audiences. “Doing good” is not merely charity, but is also to be incorporated into the art and the product itself. Author: Giulio Rubinelli. Voice: Axelina Gunnarsson. Learn more by visiting www.human-brands.org