053: From Stories to Authority: Building Thought Leadership with Craig Allan
Description
Struggling to connect with readers through your writing but know storytelling is the key to building author authority? Business coach and LinkedIn storyteller Craig Allan and I dive deep into the art of transformative storytelling in this engaging "from the vault" LinkedIn Live replay! Craig reveals that you don't need to be a natural performer or have dramatic life experiences to become a compelling storyteller – instead, you can mine your everyday moments, family anecdotes, and business experiences for powerful content that resonates. If you're an author who thinks "I don't have any good stories" or you've been intimidated by video content creation, this conversation will completely shift your perspective.
We explore Craig's systematic approach to organizing stories (hint: it involves one-line email reminders!), the crucial difference between telling stories for entertainment versus authority building, and why the takeaway is just as important as the tale itself. Craig shares his "Friday storyteller" strategy and explains how consistent narrative content has become his ultimate relationship-building tool. Whether you're crafting your manuscript or marketing your published book, you'll discover how to turn your personal experiences into your most powerful business card.
Craig Allan: linkedin.com/in/craig-allan
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com
United States
