067: Mastering Intellectual Property for Authors: Insights from a Branding Expert with Michelle B Griffin
Description
In this must-listen episode for authors and thought leaders, intellectual property expert Michelle B. Griffin joins me for an in-depth discussion on safeguarding your creative work. As a keynote speaker, visibility strategist, and personal branding advisor, Michelle shares her experience with helping clients navigate the complex world of trademarks, copyrights, and brand identity.
Together, we explore the critical steps authors should take to protect their intellectual property, from researching titles and securing domain names to registering copyrights and trademarks. We also delve into the nuances of ISBN ownership and the implications of various publishing paths on creative control.
Michelle emphasizes the importance of developing a distinctive brand architecture that encompasses your books, speaking engagements, courses, and consulting services. We discuss the increasing role of AI in content creation and the need for authors to differentiate themselves through their own IP.
Whether you're a first-time author or a seasoned creator looking to expand your authority, this episode arms you with the knowledge and tools to confidently protect and leverage your intellectual property.
- Michelle B Griffin: linkedin.com/in/michellebgriffin
- Gillian Whitney: linkedin.com/in/gillianwhitney
- For more information checkout EasyPeasyBooks.com
United States
