058: Shorten Your SaaS Sales Cycle with the Business Case Approach to Quantify Success
Description
Anxious to learn how to shorten your SaaS sales cycle by quantifying success with an enterprise business case approach to sales?
Yes? Then you’ll get a lot of value from this interview with Mark J. Goad of SAP.io, which is SAP’s corporate accelerator team.
We learn Mark’s 3-step approach to building a bullet proof business case and how he’s taken his enterprise sales experience and applied it to shortening the sales cycle for SaaS start-ups and SMBs.
The big surprise in this interview is even though the data can establish the value of a rock solid business case, there is an important ingredient that should not be overlooked.
Please let us know how you’ve applied a business case approach to shortening your sales cycle. What success have you seen? We’d love to know and we’ll share it with the salesquants community.
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