06. Complements / Switching Costs

Update: 2019-04-18

Description

Agenda: Definition of Complements, Strategies for Complements, Types of Swichting Costs, Customer Value and Switching Costs, Effects of Switching Costs on Industry Equilibrium

Comments

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In Channel

02. Competitors and Competition

2019-04-1801:29:35

05. Competition Policy

2019-04-1801:26:26

03. Cooperation

2019-04-1801:21:14

04. Market Entry

2019-04-1801:24:02

01. Introduction

2019-04-1859:15

06. Complements / Switching Costs

2019-04-1801:18:01

08. Product Differentiation

2019-04-1801:18:32

07.a Network Effects and Standards

2019-04-1839:42

11. Mergers and Acquisitions

2019-04-1801:03:06

09. Price Discrimination

2019-04-1801:21:52

10. Horizontal and Vertical Firm Boundaries

2019-04-1801:20:32

00:00

06. Complements / Switching Costs

Prof. Dr. Tobias Kretschmer

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06. Complements / Switching Costs

Prof. Dr. Tobias Kretschmer

06. Complements / Switching Costs