08. Product Differentiation

Update: 2019-04-18

Description

Agenda: Bertrand Paradox, Consumer Preferences, Horizontal Differentiation, Vertical Differentiation, Porter's Generic Strategies, Ambidexterity

Comments

In Channel

02. Competitors and Competition

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05. Competition Policy

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03. Cooperation

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04. Market Entry

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01. Introduction

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06. Complements / Switching Costs

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08. Product Differentiation

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07.a Network Effects and Standards

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11. Mergers and Acquisitions

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09. Price Discrimination

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10. Horizontal and Vertical Firm Boundaries

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Prof. Dr. Tobias Kretschmer