064 - Why The Hustle Model Is Broken—And What Women Need Instead
Description
What if the hustle wasn’t the answer—but the problem? In this soul-stirring episode of Soul Aligned: The Wellthy CEO Podcast, Shae Invidiata sits down with visionary strategist and creator of the Fusion Paradigm™, Kelly O’Neil, for a powerful conversation about redefining success on your own terms.
Together, they unpack why the old models of entrepreneurship are crumbling, how healing past wounds unlocks future wealth, and why fusing your personal desires with your professional mission is the real secret to building a legacy.
Kelly shares the wisdom she’s gained from helping impact-driven entrepreneurs generate over $750 million in aligned business growth—without burning out, selling out, or playing small. If you’ve ever felt like the hustle doesn’t fit who you truly are, this is your permission slip to do business differently.
Key Takeaways:
- The hustle model is outdated—and harmful to visionary leaders.
- Authenticity and alignment aren’t luxuries; they’re the foundation of true wealth.
- Healing is a growth strategy—for your life and your business.
- Purpose is your North Star; profit is the vehicle.
- Boundaries are a business plan.
- A supportive, soul-aligned community is everything.
- Legacy isn’t about ego—it’s about impact that outlives you.
Time Stamps
01:55 : Kelly O'Neil's Journey and Background
04:44 : The Broken Hustle Model
11:12 : The Dark Night of the Soul
15:38 : The Paradigm Shift in Entrepreneurship
23:29 : Redefining Success and Purpose
29:29 : The Epic AF Movement and Its Principles
31:02 : Awakening to Our Gifts
32:28 : Desires and Clarity of Purpose
34:17 : Removing External Expectations
35:57 : Life Lessons and Perspective Shifts
38:18 : Collaboration Over Competition
40:57 : Steps to Living an Epic Life
47:19 : Legacy Work and Community Support
52:14 : Wealth Wisdom for Future Generations
Guest Bio
Kelly O’Neil is a visionary strategist, futurist, and creator of the Fusion Paradigm™, known for helping impact-driven entrepreneurs break free from outdated business models and lead from deep alignment. With over two decades of experience and a legacy of generating more than $750 million for clients, Kelly serves as a mirror, accelerator, and alignment strategist for those ready to disrupt the status quo and forward humanity.
Her work centers on developing powerful strategies and intellectual property that empower 7- to 10-figure visionaries, philanthropists, and conscious businesses to create legacy-level impact.
As the founder of the EPIC AF Consulting Collective, she supports change agents in leading with soul, structure, and sovereignty. Kelly’s purpose is rooted in transformation, liberation, and whole-person leadership—guiding clients to reclaim their voice, operate in their genius, and build businesses that serve both profit and purpose. She is, quite literally, here for this.
Connect with Kelly:
Website: www.kellyoneil.com
IG: https://www.instagram.com/officialkellyoneil
TikTok: https://tiktok.com/@official.kellyoneil
Facebook: https://www.facebook.com/KellyONeilOfficial
Give-a-Way: https://epicisthenewhustle.com Use the Code WELLTHYCEO
Time Stamps
ABOUT SHAE INVIDIATA
Impact Entrepreneur | Luxury Realtor | TEDx Speaker | Wealth & Wellness Strategist | Award-Winning Human Rights Advocate | Podcast Host
Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose.
With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to $65M, Shae’s business acumen and leadership have been integral to the brand’s national and global success, achieving the #1 team worldwide two times.
In 2010, Shae founded Free-Them, a federally recognized not-for-profit and a national leader in the fight against human trafficking. Her advocacy as a Stakeholder has influenced changing legislation, earned her many awards including, the Queen Elizabeth II Diamond Jubilee Medal, and positioned her as a sought-after speaker on stages like TEDx.
Now Shae brings her decades of experience to create a Société of Financially Empowered Wellthy Women Founding The Wellthy CEO, Shae is redefining what it means to build and create wealth…and that a wildly wealthy life is available for women! True success isn’t just financial, it’s also in your wellbeing.
The Wellthy CEO empowers women to reclaim their power through financial literacy, wealth-building strategies, and wellness-based life practices that create sustainable wellth and freedom.
Shae’s mission is to see women become Wellthy and rise up! To see women lead their lives — not just leave a legacy, but live their legacy now. The Wellthy CEO is giving women permission to be rooted in purpose, driven by wellness, and fuelled by financial sovereignty.
The future of Wellth is female.
CONNECT WITH SHAE
Website: www.ShaeAndCo.com
IG Personal: https://www.instagram.com/shaeinvidiata/
IG Podcast: https://www.instagram.com/the.wellthyceo/
YouTube: https://www.youtube.com/@thewellthyceo
Facebook: https://www.facebook.com/Shaeinvidiata
Apply to be a Guest on The Wellthy CEO Podcast:
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