In this episode of The Wealthy CEO Podcast, host Shae Invidiata sits down with powerhouse entrepreneur Abby McMaster, a mom of two who has built three seven-figure businesses from the ground up. Abby shares how a defining moment at a grocery store shifted her perspective, ignited her purpose, and fueled her drive to create financial freedom and lasting impact.

From scaling businesses with focus and alignment to setting CEO-level boundaries for family and work-life balance, Abby reveals the strategies that keep leaders from burning out and help them break through income plateaus. She discusses the importance of outsourcing, staying in your zone of genius, and leading with grit and grace in order to grow sustainably.

The conversation also explores wellness for entrepreneurs, with Abby explaining the rise of bioactive peptides for energy, recovery, muscle strength, and overall performance. Whether you’re a CEO, entrepreneur, or aspiring leader, this episode delivers actionable insights on business growth, leadership, financial freedom, and wellness—and why it’s time to dream one size too big.

Key Takeaways

Purpose Fuels Success

• Abby’s breakthrough came when she shifted from “making ends meet” to building with a deeper why. Purpose evolves, and staying anchored in it prevents complacency.
  
  

Financial Freedom is About Choices

• True wealth isn’t luxury labels—it’s the ability to say yes or no on your own terms without money dictating decisions.
  
  

Focus Beats Hustle

• Avoid the “shiny object” trap. Having one primary growth vehicle builds credibility, momentum, and sustainability, while scattered side hustles dilute progress.
  
  

Boundaries Create Longevity

• Silent phones, unplugged Sundays, and family-first rules protect energy. Leaders model “time freedom” by living it, not just selling it.

 

Interested In Peptides?! Click The Link!

Https://makewellness.com/463081 

Time Stamps

00:00 Introduction and Audience Engagement

02:40 Wealth Building and Generational Wealth

09:35 The Aha Moment: Transition to Entrepreneurship

12:41 Understanding Insurance as an Asset Class

19:31 Tax Strategies for Wealth Preservation

24:37 Investing: Risk and Opportunity

29:30 Real Estate Investment Insights

39:26 The Money Mansion Framework: A New Approach to Wealth

55:22 Rethinking Financial Strategies: From Hope to Action

01:04:35 Understanding the Value of Insurance as an Investment

01:10:40 The Power of Compounding and Financial Growth

01:16:20 Flexibility in Financial Planning and Policy Management

01:22:11 Teaching Financial Literacy to the Next Generation

01:28:18 Leveraging Corporate Structures for Wealth Building

01:30:45 Creating Generational Wealth and Legacy Planning

 

Guest Bios

Abby McMaster is a passionate entrepreneur, mentor, and Founding Affiliate with MAKE WELLNESS. With over a decade of experience in network marketing, she has built three seven-figure businesses and helped thousands step into their purpose. Abby has walked through seasons of growth, challenge, and deep refinement. She’s grateful for every lesson that has shaped her into the leader she is today. Known for her bold leadership, heart-led coaching, and unwavering belief in others, Abby brings both grit and grace to her work. She believes success starts with alignment and that anyone can create time freedom with the right vehicle. As a wife, mom of two, and faith-driven leader, Abby is passionate about the power of community and bioactive precision peptides. She is all in on helping others grow, thrive, and Dream One Size Too Big!

 

Connect with Abby McMaster

Tiktok: https://www.tiktok.com/@kindly_abby

IG: https://www.instagram.com/kindly_abby

Facebook: https://www.facebook.com/abby.eric.mcmaster

ABOUT SHAE INVIDIATA

Impact Entrepreneur | Luxury Realtor | TEDx Speaker | Wealth & Wellness Strategist | Award-Winning Human Rights Advocate | Podcast Host

Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. 

 

With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to $65M, Shae’s business acumen and leadership have been integral to the brand’s national and global success, achieving the #1 team worldwide two times.

 

In 2010, Shae founded Free-Them, a federally recognized not-for-profit and a national leader in the fight against human trafficking. Her advocacy as a Stakeholder has influenced changing legislation, earned her many awards including, the Queen Elizabeth II Diamond Jubilee Medal, and positioned her as a sought-after speaker on stages like TEDx.

 

Now Shae brings her decades of experience to create a Société of Financially Empowered Wellthy Women Founding The Wellthy CEO, Shae is redefining what it means to build and create wealth…and that a wildly wealthy life is available for women! True success isn’t just financial, it’s also in your wellbeing. 

 

The Wellthy CEO empowers women to reclaim their power through financial literacy, wealth-building strategies, and wellness-based life practices that create sustainable wellth and freedom.

Shae’s mission is to see women become Wellthy and rise up! To see women lead their lives — not just leave a legacy, but live their legacy now. The Wellthy CEO is giving women permission to be rooted in purpose, driven by wellness, and fuelled by financial sovereignty. 

 

The future of Wellth is female.

 

 

CONNECT WITH SHAE

Website: www.ShaeAndCo.com

IG Personal: https://www.instagram.com/shaeinvidiata/

IG Podcast: https://www.instagram.com/the.wellthyceo/

YouTube: https://www.youtube.com/@thewellthyceo

 

Facebook: https://www.facebook.com/Shaeinvidiata

 

Apply to be a Guest on The Wellthy CEO Podcast: 

https://forms.gle/h7fnjHwBXKW57deJ6

 

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