Let’s talk about lead magnets — because if you’re a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it’s not about being clever), and what to do if yours is flopping.

I share the most common mistakes I see health pros make (yes, we’re looking at you, overly educational freebies), and I’ll guide you step-by-step through the tweaks that turn browsers into subscribers — and subscribers into clients.

This isn’t about collecting emails for the sake of it. It’s about solving an urgent problem for your audience so they can feel seen, supported, and say: “Yes — you get me.”

You’ll also learn:

1. What makes a lead magnet irresistible (hint: it’s not the design)
2. How to write a title that stops the scroll
3. Why emotional connection always beats information overload
4. And how tiny tweaks can seriously boost your results

You’ll hear real-life examples, client case studies, and the mindset shifts that make all the difference.

Whether you’re just getting started or refining an existing freebie, this one’s packed with practical advice and strategic insight to help you create a lead magnet that actually does its job.

Key Takeaways

1. Your lead magnet should offer relief, not just education.
2. Keep it simple — don’t let the ‘clever clinician’ in you take over.
3. Titles matter more than you think.
4. A good lead magnet builds connection, not just your email list.
5. Market research is your best friend. Listen to what your people really want.

I'd love to hear from you, click the link to 'text' the show directly

Lets keep in touch!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

FREE Workbook - The Master Plan

Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Work with me:

• Business Coaching: https://www.sarahalmondbushell.com/mastermind
• Sarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/
• Book a discovery call: https://thechildrensnutritionist.as.me/discovery