In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA).

The episode explores the potential of composable commerce and generative AI, offering insights on whether long-standing Site Genesis users should transition to more modern platforms. Kyle also highlights the significance of accessible sandboxes for developers and the role of open-source projects in fostering community collaboration and innovation. 

Tune in to learn how generative AI and tools like Salesforce's PWA kit are setting new standards for the future of retail.

Show Highlights:

• Astound Digital's 20-year partnership with Salesforce and pioneering efforts in Storefront Reference Architecture (SFRA).

• Insights into the Unofficial SFCC community and the OpenSFCC initiative.

• Discussion on composable commerce benefits.

• Examination of generative AI's role in modern commerce.

• Practical advice on the costs and benefits of migrating to composable solutions.

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.