In this episode, I’m talking with the founder of SISU Lifestyle, Pete Nelson II, as he shares the incredible journey of building his brand while maintaining a balanced family life. I discuss with Pete the health benefits of sauna therapy, the dynamic practice of combining saunas with cold plunges, and the crucial role of solitude and reflection for mental clarity. Pete’s story is committed to showing us all how to build a life rooted in resilience and simplicity.

We discuss his upbringing and the resilience of his parents and grandparents instilled a relentless work ethic in him. He shares his father’s transformation from a long-time smoker to an ultra-marathoner and how it influenced him to push beyond limits and impart those same values to his own children.

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Topics:
0:00 Intro
1:00 Welcome and updates
1:57 Leading through action for your kids
11:08 Growing up with Dad
16:55 Setting an example for your kids
21:13 What is SISU?
29:07 Keeping it simple
40:00 The story behind SISU’s high quality standard
46:32 The benefits of sauna
56:39 Approaching using a sauna
1:06:16 The meditative benefits of using the sauna
1:08:47 Surrounding yourself with people that will improve culture
1:18:22 Be the change you want to see