In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud prevention & identity intelligence. The discussion highlights the critical role of trust as a currency in enhancing customer experiences and driving revenue growth, especially during the holiday shopping season and beyond. 

Listeners will gain valuable insights into balancing loyalty programs with fraud strategies, the importance of seamless shipping and return policies, and the future of personalized shopping shaped by AI. Tune in for practical advice and expert perspectives on navigating the challenges of modern digital commerce.

Together, Forter and Salesforce have helped some of the world’s largest enterprises mitigate risk while maximizing revenue and customer lifetime value. With Salesforce Commerce Cloud, merchants can seamlessly integrate Forter’s fraud prevention solution, instantly improving the accuracy of their fraud decisions. To learn more, visit forter.com/partners/<wbr />salesforce/.

Looking to stay ahead in digital commerce? Join us at Forter’s 2024 IMPACT Conference on October 9th in NYC. Use code SFDC24IMPACT to register for free at forter.com/impact!

Plus, we’ve partnered with Forter on their 2024 Trust Premium Report to explore how brand trust is shaping shopping behavior and driving revenue. Read the full report here.

Show Highlights:

• The significance of trust in digital commerce as a crucial element for enhancing customer experience and driving revenue.
• Strategies for balancing loyalty programs with fraud prevention.
• Addressing the challenges retailers face during the holiday season.
• Preparing for holiday shopping from a fraud prevention perspective.
• The role of AI and predictive analytics in shaping personalized shopping experiences and combating fraud.
• The partnership between Salesforce and Forter in offering fraud prevention solutions and improving merchant performance.

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