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In this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing. 

Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use branding to solve real problems. 

The discussion touches on the importance of having a strong foundation in brand strategy and the dedication to gaining a deeper understanding of what branding can do for business growth. 

She also gives an honest take on parenting and building a successful career in digital marketing as a working mom.    

Episode Highlights: 

• Chaya shares how her unexpected journey from special education to branding led to her successful career in brand strategy.
• The discussion makes an argument for branding as a solution to business problems, defines it as more than just logos and visuals, and highlights the importance of creating messages that resonate with customers’ true needs.
• Chaya shares actionable advice for startups and small businesses, placing emphasis on the importance of clear messaging and focus on client outreach before worrying about complex branding.
• She discusses the role of AI in branding and explains how it can assist with execution but will never replace the human-driven strategy behind strong brand development. 
• Chaya encourages women to embrace their value and lean into the perspective and strengths that come with being a working mom. 

Episode Links: 

🔗 LinkedIn: /in/chayaglatt
🔗 Website: Chaya Glatt

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