DiscoverThe Digital Marketing Mentor094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller
094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller

094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller

Update: 2025-08-20
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Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable.

From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship.

In this episode, she joins Danny Gavin to unpack the real challenges (and surprising rewards) of marketing technical products, mentoring young professionals, and thriving in male-dominated, B2B industries. It’s a conversation grounded in experience with lessons for every level of marketer, agency leader, or business builder.

Episode Highlights: 

  • Discover Michelle’s approach to mentoring with empathy, balancing encouragement with real-world advice. 
  • Michelle shares her entrepreneurial growth journey from solo consultant to scaling agency founder, as well as her experience working in traditionally male-dominated industries. 
  • Michelle defines B2B marketing as every interaction that builds toward a purchase, not just the campaigns.
  • Hear how a 48-hour hurricane-response launch proved the power of balancing strategy and speed.
  • Learn why Michelle prioritizes cross-functional buy-in and long-term content planning over quick hits.

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

  • Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
  • ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
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094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller

094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller

Danny Gavin