085: Building the Brand: Part 1 "Confidence"
Description
In this episode, I kick off a multi-part podcast series sharing the in-depth stories and lessons learned since starting Bare Performance Nutrition in 2012. I discuss the foundation of BPN, focusing on confidence, curiosity, and courage, recounting pivotal moments like battling an eating disorder as a teenager, discovering a passion for fitness and nutrition, joining the Army ROTC, and finally deciding to launch BPN. This episode covers the early challenges, key milestones, and the initial steps taken to grow the brand.
Chapters:
00:00 Introduction to the series
03:19 The Birth of BPN
05:05 Overcoming Personal Struggles: My Battle with an Eating Disorder
13:26 Discovering Fitness and Nutrition
19:09 College Life and ROTC Journey
27:01 The Confidence Booster: LDAC Experience
34:14 The Genesis of BPN: From Idea to Reality
39:45 Discovering the Golden Ticket
41:00 Creating a Business Plan
42:40 Launching the First Product
43:58 Facing Industry Challenges
45:53 The Power of Naivety
53:26 Early Marketing Struggles
59:55 The Harsh Realities of Business
01:04:08 Doubt and Determination
01:12:44 Graduation and Future Plans
01:14:14 Preparing for the Next Chapter
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