In this episode of the It Matters Podcast, host Walter Perez interviews Sarah Van Dusen of High Level Marketing. Sarah shares her journey from graffiti art to marketing expertise, offering practical advice for business leaders on building authentic brands, leveraging Google Business Profile, and overcoming self-doubt. She emphasizes consistency, clear calls to action, and the power of storytelling. The discussion covers current marketing trends, the importance of community engagement, and leading with kindness. Sarah’s insights empower entrepreneurs to embrace authenticity, stay adaptable, and seek support, making this episode a valuable resource for anyone looking to grow their business.

Sarah Van Dusen, a Google-certified SEO expert, social media strategist, and marketing mentor with over 20 years of experience helping businesses across Western Canada cut through the noise and get noticed. She's been consulted by the Canadian Senate on digital policy, and has taught at NAIT, Grant MacEwan, and the U of A—empowering business owners with the secrets to SEO, website optimization, and social media success. Trusted by Edmonton's top entrepreneurs, Sarah understands the hustle, the challenges, and the importance of making every marketing dollar count.

Connect with Sarah

sarah@highlevelyeg.ca

IG: @highlevelyeg

Facebook: High Level Marketing Inc.

Connect with Walter

www.theleaderco.ca

IG: @theleaderco.inc

Facebook: The Leader Co.