1 to 1 Video Tactics for Better Conversion - Ethan Beute
Description
This episode single-handedly lays out how to use personal video messages to increase your business. Ethan from BombBomb is an expert on how to connect with people. He talks about how to let go of insecurity when it comes to recording yourself and reminds us that our clients welcome sincerity.
2:00 origin story
3:55 how did bomb bomb start
7:35 who you are is FUNDAMENTAL to the service you provide
8:30 What sets agents apart?
10:40 The TOP AGENTS are doing this
11:30 make videos taking someone from a lead to contract
13:15 this is the problem BOMB solves
16:00 how an email is ready can change conversation
16:40 GOOD STUFF HERE (DO A VIDEO INSTEAD AN EMAIL!)
19:00 Create in-person moments with people
20:50 BOMBBOMB is SUPREME for texting videos!!
22:45 BIG CHALLENGE - Video email
24:00 RAPID FIRE Qs? how did you meet RETV and Tim? What was the best video you saw on bomb bomb?
27:40 most important thing to think about when writing email subject line (why should they open up my email?)
31:00 putting MUST SEE on something?
32:40 take time to create content but also the copy
34:20 best way to take them from video to conversion
35:50 Think about the person watching the video
BRING CALL TO ACTION IN BEGINNING
37:40 ONE TO ONE videos are great way to practice and get good at talking to people
41: that video is going to mean EVERYTHING TO THEM
43:15 I feel CLOSER to my clients because of this
I see you I hear you. YOU CANNOT FAKE SINCERITY!!!!!!!!!!
45:50 You can literally change someone’s day
48:50 Fear of Judgement (im not good enough)
53:30 good stuff?
54:18 wrapping up.
SLOW DOWN. TAKE THE TIME TO CONNECT
Video is the handwritten thank you card
56:00 word of the day - Asynchronisity