Make Your Clients the Hero of The Story - Brandon Porter
Description
Brandon dreamed of opening a psychology clinic, worked as a car salesman after college, and then realized Real Estate was his ultimate calling. In his successful career he's found the tricks to make content that isn't selfish but puts his community and clients in FIRST place! He shares the fear he felt going into real estate full time while taking care of his family. Be sure to listen till the end to find out how he's become a local celebrity with video.
In this episode, we talked about:
- Making community videos the right way
- Finding out what kind of content works for you
- Being a dad and work life balance
- How to be a genuine marketer
:30 won Rundie for Silent but Deadly
2:18 Origin - wanted to open a psychology clinic
Kyosaki said to be great in investment, be great in sales
Worked as car salesman
5:29 - Brandon’s very first video he made
6:17 - why do people love your videos?
We live in a hyperlocal community
7:45 don’t make content about you, make it about them (is your content selfish or shareable)
8:15 Brandon is passionate about his town
9:25 how long in real estate
10:25 - when I started, I knew video was important
My coach told me to focus on real estate
12:36 - what content works out for you?
Making pro tips video, buyer seller mistakes
- Tim says niche content works out very good
16:00 - talk about a video
17:00 - it made everyone know I was a real estate agent
17:45 - how did you start in video
18:15 He would make videos with Zach king in high school
19:01 GEAR AQCUISITION SYNDROM LOL
19:55 - creative process
Interview businesses (interview first)
22:11 - how did it feel when you went real estate full time?
23:40 - being a dad, work life, was scary
25:20 - FIRST DEAL
26:50 - why do people want to work with you?
I didn’t let people know I was an agent, that was my mistake
29:00 They have to know they’re in good hands
29:40 in a closing I share my clients’ story
31:20 First video on your to do list
33:00 - Biggest real estate fail
35:00 People know you’re genuine
36:00 relationships, content helps it
37:00 - real estate but I can also entertain people? YES
38 NEW AGENT Q One thing that wouldn’t have happened without starting video
39:10 He’s become a local celebrity, conferences on video RE
40:40 You are very humble
41:50 we emulate other agents a lot
42:35 other people take the hero position TRUTH BOMB
43:45 closing word, where to find ya