Soil to Soul: Farming, Food, Wine, and our Collective Future is dedicated to exploring diverse voices and perspectives as they relate to farming, food, wine, and the collective future we’re working to build. Soil to Soul is brought to you by Bonterra Organic Estates and is hosted by Jess Baum, Bonterra’s Senior Director of Regenerative Impact.

Today’s guest is Tim Greiner, Co-Founder and Managing Director of Pure Strategies, a consulting company that has created sustainability goals and solutions for many clients including Stonyfield Farm, Ben and Jerry's, Walmart, The North Face, and Seventh Generation. Like Bonterra Organic Estates, Pure Strategies is also a B Corporation, and is celebrating its 25th year in business. Tim is a co-founder of the Chemical Footprint Project and has guided sustainable chemicals management strategies for companies across diverse industries. He has also led regenerative agriculture projects with food brands and retailers. We'll talk about Tim's wealth of knowledge and experience in the sustainability field, including how he got started all those years ago and what has kept him going ever since.

Today’s episode doesn’t focus on food and wine, but it’s an excellent conversation we are sure you’ll enjoy. Listen in as Jess and Tim discuss the evolution of preventing pollution, the pitfalls of waiting for the data to catch up, and the benefits of belonging to the B Corp community.