Core values serve as guiding principles that help individuals and organizations make decisions aligned with their highest ideals. They are incredibly important, and should not be posted on the wall and forgotten, but known by all and followed by all. Core values must be reflected in the company culture, hiring process, and leadership. 

Why Core Values Matter:

Core values define the highest ideals for yourself to act. They serve as guidelines for goals, actions, and other decisions. 

These will drive actions. They will provide a standard to guide hard decisions. 

Core values should align with who you are and what you believe in. Don’t create core values that you can’t live up to. 

These need to be reflected in your company culture. They cannot be posted on the wall but known by no one. You cannot ignore them. If someone is exposed to your business, will they say that your core values are reflected in their interaction with your company. 

How to Identify Your Core Values

Even if you do not know your core values, you have them. 

Identify attributes that you find attractive or motivational (or, find features that bother you). You might also think about your legacy and how you want to be seen. If you have someone who can speak honestly to you, you could see how they see you now. 

You might think about things you regularly do or need to do and post them up quickly on a wall. Start to group these activities. You can begin to see values that you follow. 

Once identified, you should prioritize them. Once you have your core values identified and prioritized, you can begin to develop your GAMEplan, which will move you from where you or your company are now to where you want to go. 

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