Client to Coach: Fitness to Strength

Barbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach.

Micaela Bickel followed this path.

She began more in the fitness space, programming circuits and endurance. Barbells were sprinkled in.

Despite her skepticism and fears, training with barbells produced the results she wanted and not only did not hurt her back but actually helped her back.

She attended a seminar and left humbled but ready to pivot to strength-based training for both herself and her clients.

Client to Coach: The Business of Coaching

She soon found the Academy and learned many of the practical and academic things it teaches. Despite having an exercise science degree, she derived a huge value from the academy.

She opened a gym in February 2023. That was a steeper learning curve.

She learned as she went, though the Academy also not spends more time addressing the business of coaching.

Her first important transition was from charging per session to charging monthly. Soon thereafter, she moved to a hybrid model of coaching, where clients receive usually 2-3 months of in-person coaching from her and then are moved to online through TurnKey Coach.

This has increased her ability to coach more clients and decreased her time at work.

The way TKC measures progress and PRs has encouraged compliance, and clients are able to train while away from the gym (and Micaela can coach away from the gym).

Learn about Micaela’s story from client to coach and how she crushed the client life cycle.

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Matt's Links
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