If you’re into growth or marketing, you’ve probably seen Isaac Peiris.

He’s a LinkedIn Top Voice for growth strategy and has led:

🗣️ audience growth at The Daily Aus, 

🗞 subscription growth at Mamamia, and 

🏫 user growth at a Clipboard

This includes gaining 140k IG followers for The Daily Aus, growing the customer base by 8x at Clipboard, and developing the ‘Move by Mamamia’ fitness app to go with Mamamia’s subscription.

Wait - a fitness app for a media company!?

Yes. It’s because Mamamia’s user insights (which no one else has access to) revealed how much their audience would value a home workout platform.

Though content is everywhere (and mostly free) nowadays, the app made the subscription worth paying for.

Isaac was so fascinated by this clever move that he’s now started his own growth consultancy - Pistachio.so, where he can 

1. Help more media brands launch a product or service from audience insights only they have

   
   



2. Help more businesses build a media arm to compete for attention in a content-driven society

   
   

But founding Pistachio.so was nowhere near intentional. It was a response to the constant demand for his expertise while he was actually unemployed.

I was fortunate enough to delve into Isaac’s story on the podcast this week to learn about growing newsletters, growing companies and growing as a person.

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Timestamps

00:02  Meet Isaac Peiris: LinkedIn Top Voice

00:34  Isaac's Journey and Career Highlights

00:45  Introduction to ex-vicarious

02:09  Understanding Growth Marketing

03:07  Connecting with Young Audiences

06:36  The Generational Divide

08:10  The Impact of Design Thinking

12:15  Founding Concio Group

15:55  Early Career Roles and Impact

21:25  Navigating Career Opportunities

23:27  Landing Roles and Career Advice

28:43  Landing the Deal: Quick Connections and Industry Awareness

29:22  Reflecting on Dreams and Career Paths

30:47  The Importance of Relationships and Personal Growth

32:49  Balancing Ambition and Appreciation

39:23  Starting a Consultancy: Challenges and Realizations

43:43  Scaling Up and Future Goals

48:26  LinkedIn Strategy and Content Creation

54:43  Final Thoughts and Reflections

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You can connect with Isaac here: 

⁠https://www.linkedin.com/in/isaacpeiris/⁠

⁠https://x.com/_isaacpeiris⁠

You can check out ⁠Pistachio.so⁠ here:

⁠https://pistachio.so/⁠