#21 Master LinkedIn Video w/ 30 Day Posting Challenge - Christopher Chow
Description
Christopher Chow posted a LinkedIn video every day for 30 days straight.
He’s now known as the “video guy” amongst Australia’s top B2B marketers.
I interviewed him to see how he got there.
First, he built his career at the intersection of tech and marketing:
🍎 Accepted into Apple’s first ever graduate program,
💻 Became a marketing manager for tech giants including Microsoft and HP, and
💼 Now leads digital marketing at legal-tech startup, Smokeball Australia
Next, he started creating his own content for fun, including:
🗞️ His newsletter “Attention Please”, which explores the most important topics in the tech industry.
🏦 A YouTube channel on finance and investing which reached 4K+ subscribers
✍️ LinkedIn posts about tech strategy and B2B marketing, where he became a top voice!
So by the time he gave himself a 30 day challenge with video, he had the perfect tool set to put it all together.
In this episode, Chris told me all about his
- massive leverage by using LinkedIn video ads,
- non-negotiable “batching” method for posting consistently, &
- his personal content which changed how his company did marketing
You don't want to miss this.
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Timestamps
00:00 Introduction and Guest Background
01:21 Early Career and Mentorship
02:15 Marketing in Big Tech Companies (Apple, Microsoft, HP)
03:05 LinkedIn and Video Marketing at Startups
05:58 How to Create Engaging LinkedIn Videos
13:42 Quickfire Questions
16:09 Message to the World
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You can connect with Chris here:
* https://www.linkedin.com/in/chrischow91/
You can check out “Attention Please” and “Smokeball Australia” here:
* https://chrischow.substack.com/
* https://www.linkedin.com/company/smokeball-au/
United States
