This week, we are meeting with Jeanine Ballone, she is the managing director at Fashion 4 Development Solutions, and in this episode, we talking about the signification of « sustainable fashion », how to be sustainable fashion when you are a small company, and the biggest challenge in the coming years.

Fashion 4 Development (F4D) is a private sector global platform founded by Evie Evangelou in January 2011 in support of the United Nations Millennium Development Goals and “Every Woman, Every Child”, the UN initiative spearheaded by Secretary-General Ban Ki Moon. F4D builds upon the core leadership principles of the 4Es: Educate, Empower, Enhance and Enrich, and activates partnerships that promote the fashion and textile industry, advance economic and social development activities, preserve culture and empower women. In 2015 F4D committed to support the 17 UN Sustainable Development Goals and place a significant focus on sustainable lifestyle practices for a healthier world. Fashion 4 Development’s message to promote positive social change is received with open arms around the world, with initiatives in over 20 countries.

CONTENT & TO FIND YOUR WAY IN THE EPISODE

00:55 Jeanine presents herself.

02:41 What does it means « sustainable fashion ».

04:56 What’s the danger with the fact that everybody talking about sustainability.

06:12 The direction she advises to go.

07:42 What she does with her clients.

09:15 What she does with the UN ?

12:22 A good example of legal things that is happening.

13:16 What to start with when your are a small company.

14:35 A good example of brand that acts in the right way.

15:53 The biggest challenge that will happen in the coming years.

17:28 How to teach without being boring and sermonizers.

18:39 What does she want to close the door to in this industry?

19:27 What does she look at to be inspired ?

20:17 The last piece of clothing she bought.

20:55 Who would she like to hear in this podcast?

KEY LEARNINGS 

The business model have to change and if you don’t fundamentally change your business model, there’s gonna be an issue going foward. I do believe that people wants to be more individual, people want special products, I think customization will be a very important part of the future and I think that we gonna innovate in all the supply chain. I think what we are seeing is that you can’t just keep old practices and try to change them, people gonna have to innovate and do new things in the supply chain.

You have to know your supply chain, you have to be intimate with it, you have to own it, because that’s what you are responsible for, you could be creative and selling products and opening new eras but the idea that you know where your goods are produced, your water consumption, your chemical consumption… things all the supplier can and would be mandated in the future of the business to supply to you... and transparency and traceability, I believe are going to trigger the real opportunity for consumers to react to your brand. If you’re not trusted, I don’t believe that consumers will continue to buy in the future.

If you’re not really honest, and you’re not clear and transparent, it’s going to be a problem for your going forward. I don’t think designer brands will survive and I don’t believe mass market brands will survive the way that they are in a current business model, breaking down and revaluating and remodeling those business concept right now is the really most important.

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