10. Why SUPERFANS are More Important than Followers and Likes with Pat Flynn
On this episode of The Leadership Locker Pat Flynn discusses how understanding and creating businesses derived from what people need help with is far more valuable than the vanity metrics we believe validates our brands or ideas. A traditional sales funnel ends with a customer, while Pat's "Pyramid of Fandom" begins with a customer and culminates with a SUPERFAN.
Pat Flynn is a public speaker, author, podcaster, and youtuber. He is best known for Smart Passive Income, a website and podcast that teaches his followers about investing in online businesses and generating passive income.
In 2008, Pat lost his job at an architectural firm in San Francisco. After moving back home with his parents and suffering from depression, Flynn began studying for the LEED EXAM a credentialing exam for building professionals.He started posting charts and study guides he used to study on a blog. When he revisited the blog months later, he discovered over 10,000 people visited his site daily. Pat then turned that website's information into an ebook, which helped him earn over $200,000 in his first year running online businesses.
Pat now has a massive following of Superfans and over 200K Youtube subscribers and millions of podcast downloads.
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Rich is a retired Marine Corps aviator who tried the traditional job route after serving his country. While successful, Rich was unfulfilled and knew he was destined for something more. He decided to leave the workforce and have recorded conversations with C-Suite executives and influencers.
Rich Cardona Media- creates video content for thought leaders and businesses to save them time and money