“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster

On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask.

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.

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Personal Branding | Rich Cardona Media

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Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem Webster

Conversational Case Worksheet

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• 00:09 – Introduction
• 04:41 – Turning ideas into reality
• 09:36 – Socializing your ideas
• 13:17 – Answering the questions that are actually being asked
• 15:40 – Focusing where you want to focus
• 19:39 – Making big ideas irresistible
• 20:51 – Elevating the idea
• 23:30 – Not being overly critical of yourself
• 26:36 – Differentiating yourself from your competition
• 31:33 – The ideas are already in you
• 35:16 – Closing the gap between potential and reality
• 38:36 – Where to find Tamsen online

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How to connect with Tamsen:

Website

Facebook

LinkedIn

Twitter

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Connect with Rich:

Website

LinkedIn

Instagram

Facebook

YouTube

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