DiscoverB2B Marketing with Dave Gerhardt#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)
#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

Update: 2023-10-31
Share

Description

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.

Send guest pitches and ideas to hello@exitfive.com
Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/
Exit Five on Twitter: https://twitter.com/exit5marketing

***

This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.

Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.


Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more


Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.


***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

Dave Gerhardt