DiscoverMuseum Archipelago101. Buzludzha Always Centered Visitor Experience. Dora Ivanova is Using Its Structure to Create a New One.
101. Buzludzha Always Centered Visitor Experience. Dora Ivanova is Using Its Structure to Create a New One.

101. Buzludzha Always Centered Visitor Experience. Dora Ivanova is Using Its Structure to Create a New One.

Update: 2023-01-23
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Since it opened in 1981 to celebrate the ruling Bulgarian Communist Party, Buzludzha has centered the visitor experience. Every detail and sightline of the enormous disk of concrete perched on a mountaintop in the middle of Bulgaria was designed to impress, to show how Bulgarian communism was the way of the future – a kind of alternate Tomorrowland in the Balkan mountains. Once inside, visitors were treated to an immersive light show, where the mosaics of Marx and Lenin and Bulgarian partisan battles were illuminated at dramatic moments during a pre-recorded narration.



But after communism fell in 1989, Buzludzha was abandoned. It was exposed to the elements, whipped by strong winds and frozen temperatures, and raided for scrap. Buzludzha has been a ruin far longer than it was a functional building, and in recent years the building has been close to collapse. Preventing this was the initial goal of Bulgarian architect Dora Ivanova and the Buzludzha Project, which she founded in 2015. Since then, Ivanova and her team have been working to recruit international conservators, stabilize the building, and fundraise for its preservation.



But Ivanova realized that protecting the building isn’t the end goal but just the first step of a much more interesting project – a space for Bulgaria to collectively reflect on its past and future, a space big enough for many experiences and many futures.



In this episode, we journey to Buzludzha, where Ivanova gives us hard hats and takes us inside the building for the first time. We retrace the original visitor experience, dive deep into various visions for transforming Buzludzha into an immersive museum, and discuss how the building will be used as a storytelling platform.



Image: Dora Ivanova by Nikolay Doychinov



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Transcript


Below is a transcript of Museum Archipelago episode 101. For more information on the people and ideas in the episode, refer to the links above.




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Welcome to Museum Archipelago. I'm Ian Elsner. Museum Archipelago guides you through the rocky landscape of museums. Each episode is rarely longer than 15 minutes, so let's get started.



Buzludzha has always centered the visitor experience.



Opened in 1981 to celebrate the grandeur of the ruling Bulgarian Communist Party, Buzludzha is an imposing building, an enormous disk of concrete perched on a mountaintop in the middle of Bulgaria. Rising out of the back of the disk is a tower, 70 meters high, and flanked by two red stars.




Dora Ivanova: It was built to impress. It was built as part of the political propaganda and education as they called it during this time. Its shape looks like a UFO, actually. This is also on purpose because it had to show how the socialist idea is contemporary, it’s the future.




Visiting the site, you can still see the care that went into the sightlines – the approach from a winding mountain road, the drama the first time the building comes into view, the photo opportunities of the still-distant building flanked by smaller sculptures. There’s an eerie similarity to some well-designed corners of Disney theme parks, using scale and space and sightlines to transport the visitor – a Tomorrowland in the Balkan mountains.



But the original visitor experience didn’t end outside the building. In those first years during communism, the building received tour groups by bus every four hours. Visitors entered Buzludzha through the front doors underneath the cantilever of the disk. Once inside, they were led up the stairs and into the belly of the building, which makes up an impressive amphitheater surrounded by colorful mosaics of Marx and Lenin, and a variety of Bulgarian communist leaders. At the center of the domed ceiling is a hammer and sickle mosaic whose tiles spell out the words, “Workers of all nations, unite!”



But visitors haven’t been able to officially enter Buzludzha for many years. Those front doors are locked and grated with metal bars – the worn concrete covered and covered again in graffiti, like the words “Enjoy Communism” written in the style of the Coca Cola logo and the all caps motto “forget your past”. I’ve visited Buzludzha many times over the past few years, but I’ve never been inside. Until now.




Dora Ivanova: In the beginning it was open to everybody, but we had to register in before. So it was not open to individual tourism. It was open just to groups who had registered before like a school was coming to visit or the local factories coming and seeing the monument. People will come here and then , they'll go first down the staircase to leave their coats and bags, so you cannot go with them up. And then you'll put something on your shoes because you cannot go on the bright, perfect white marble with your dirty shoes from outside.




This is Bulgarian architect Dora Ivanova, founder of the Buzludzha Project. When I first met her in 2018 – and presented her story on episode 47 of Museum Archipelago – she was working on a proposal to save this monumental building. But since then, the scope of her work has increased significantly.



Today, after more than three years of work recruiting international conservators, stabilizing the building, and basically running a fundraising and PR campaign for the monument, Ivanova hands me a hardhat, unlocks the grate, and leads me inside.




Dora Ivanova: click “And be very careful with the staircase and that you don't fall somewhere.”




Because there’s no perfect bright white marble underneath visitors' feet anymore. After communism collapsed in Bulgaria in 1989, Buzludzha just sat there, exposed to the elements, whipped by strong winds and frozen temperatures. The regime changed, Bulgaria headed towards a democratic form of government, and people started stealing anything they could from Buzludzha – the glass from the windows and from the red stars, the copper roof and marble sculptures which were sold for scrap, and the perfect white marble perhaps used in a bathroom remodel.




Ian Elsner: Buzludzha bathroom!



Dora Ivanova: Yeah, many people have it, I’m sure.




Buzludzha has been a ruin way longer than it

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101. Buzludzha Always Centered Visitor Experience. Dora Ivanova is Using Its Structure to Create a New One.

101. Buzludzha Always Centered Visitor Experience. Dora Ivanova is Using Its Structure to Create a New One.

Ian Elsner