101. How OakNorth disrupts - the inside story
Description
In this episode of The Unicorny Marketing Show, we welcome back Valentina Kristensen from OakNorth Bank. Since her first appearance, Valentina has taken on a broader role as Corporate Affairs Director and shares how OakNorth continues to disrupt the seemingly commoditised world of SME banking.
From customer-centric strategies to the development of proprietary segmentation models, learn how OakNorth balances sustainability, innovation, and entrepreneurial spirit.
What you'll learn:
- The concept of the "missing middle" in SME banking.
- How granular market segmentation enables targeted opportunities.
- Ways OakNorth ensures transparency and speed in lending decisions.
- Insights into OakNorth’s sustainability initiatives and climate risk management.
Valentina’s insights will inspire leaders to rethink traditional markets. Tune in and discover what makes OakNorth’s approach a blueprint for future growth.
About Guest
Valentina is OakNorth’s Director of Growth and Communications. She's a self-professed FinTech nerd and a founding editorial board member of Influence Magazine, the CIPR’s quarterly member magazine.
Links
Full show notes: Unicorny.co.uk
Watch the episode: https://youtu.be/axPqx90Suvw
LinkedIn: Valentina Kristensen | Dom Hawes
Website: OakNorth
Sponsor: Selbey Anderson
Other items referenced in this episode:
United States
