What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how to transform creative skills and strategic thinking into a scalable business model. 

What you’ll learn: 

• Turning agency challenges into scalable product opportunities. 
• The importance of understanding customer needs and validation. 
• How content marketing drives growth on a limited budget. 

David’s journey offers valuable lessons for marketers aiming to create lasting impact. Don’t miss this chance to learn practical strategies for building your own success story. 

Competition time 🏆 

Want a free signed copy of Productized by David Hart?  

All you have to do is email us at unicorny@selbeyanderson.com and let us know why you should get a copy. 

About David Hart 

David is the 'Agency-to-SaaS' guy. Having started his own agency which he sold to focus on his SaaS business, ScreenCloud which today is delivering north of $20m in ARR, he's uniquely qualified to talk about the opportunities and challenges involved.  

David has since stepped away from the day-to-day of his SaaS business and is working with companies who have a product idea that they want to spin out into a standalone business. He is also a NED of several early-stage SaaS business, an investor and the author of the book, 'Productized: Stop Selling Time and Transition to Selling SaaS'. 

Links 

Full show notes: Unicorny.co.uk 

Watch the episode: https://youtu.be/dL1q94I0CUw

LinkedIn: David Hart | Dom Hawes 

Website: davidhart.io 

Sponsor: Selbey Anderson 

Other items referenced in this episode: 

ScreenCloud 

Greenfield 

37signals 

Basecamp 

Mailchimp 

Studio Graphene 

telsen 

The Mom Test by Rob Fitzpatrick 

Conversational Marketing by David Cancel and Dave Gerhardt