102. HOW TO NOT SUCK AT MARKETING... AND THE GUY WHO WROTE IT
Update: 2023-07-21
Description
In this episode, we interview the author of How Not to Suck at Marketing Jeff Perkins. We talk about modern marketing and tips for success. Thank goodness we had frequent contributor Jo Ann Herold join us, because we also covered the pros and cons of ChatGPT, a "Susan Lucci" moment at the Georgia State University Marketing Roundtable and Jeff winning the MAX Award for innovation.
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