#104 From Freelancing, To Niching Down And Building A Studio – With Erik Herrström
Update: 2025-09-22
Description
Designer and studio owner Erik Herrström shares his journey from Sweden to Vienna and the experiences that shaped his career. He talks about working with global brands like Nike, Google, and Spotify, the leap from freelancing to running his own studio, and the lessons learned along the way. Erik reflects on the value of networking, learning from others, and embracing mistakes as essential steps in building a successful creative business.
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