DiscoverNever Went To Business School#110 Time Isn’t Value: We Need to Stop Charging by the Hour
#110 Time Isn’t Value: We Need to Stop Charging by the Hour

#110 Time Isn’t Value: We Need to Stop Charging by the Hour

Update: 2025-11-10
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In this episode, we talk about why hourly pricing doesn’t reflect the real value of creative work, and why it’s time for the industry to move on from it. We dive into the challenges that come with trading time for money, how it limits creatives, and what alternative pricing models actually make sense. A conversation about reframing worth, and shifting an industry to where clients value outcomes over cheap hours.


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#110 Time Isn’t Value: We Need to Stop Charging by the Hour

#110 Time Isn’t Value: We Need to Stop Charging by the Hour

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