#106: Succeeding at PR & social media in 2025 with Fiona Fraser
Update: 2025-06-18
Description
Think PR is old-school and social media is the only way to grow your brand in 2025? Not quite.
In this episode, I’m joined by PR consultant Fiona Fraser to unpack how traditional media coverage and social content don’t compete - they complement each other. We dive into why getting featured in the press still matters, how to make those wins work harder on social, and why the best visibility strategies don’t choose sides.
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