#110: The social media metrics that REALLY matter for your next launch

Update: 2025-08-13

Description

In this episode, I'm breaking down the metrics that actually matter during a launch - and spoiler: it’s not your likes. I’ll walk you through how to measure what’s working so you can tweak, optimise, and sell with more confidence (and less stress). Whether you’re mid-launch or gearing up for one, this episode will help you focus on the data that moves the needle.

Links:

Watch my free launch masterclass here
Get my free social media newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Book a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠1:1 session⁠⁠⁠ with me
How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠

Comments

In Channel

#50: Metrics you should track on Instagram to make better content

2023-04-1919:42

#38: Living the digital nomad dream - my experience of traveling through NZ and working remotely for a whole month

2022-11-0217:53

#111: How to avoid social media burnout

2025-08-2708:06

#110: The social media metrics that REALLY matter for your next launch

2025-08-1308:24

#109: Ethical marketing in the age of clickbait & AI

2025-07-3008:43

#108: How to get your first 1,000 Instagram followers

2025-07-1611:28

#107: The big TikTok episode - why I love TikTok, busting myths & how to start using it

2025-07-0222:15

#106: Succeeding at PR & social media in 2025 with Fiona Fraser

2025-06-1843:46

#105: Why I think the proposed social media ban in NZ is a bad idea

2025-06-0419:28

#104: Creating videos for social media with Cheyenne Blackburn

2025-05-2147:58

#103: UGC vs influencer marketing - what’s better for your next product launch?

2025-05-0709:52

#102: Using Meta ads for your next launch

2025-04-2308:55

#101: How to plan the social media content for your next launch: a step-by-step guide

2025-04-0913:34

#100: 10 lessons from 100 episodes

2025-03-2616:56

#99: How to launch for the first time - even without testimonials

2025-03-1213:47

#98: Why your last launch flopped (and how to fix it)

2025-02-2609:37

#97: Launch trends to watch - what’s changing in 2025

2025-02-1208:58

#96: WTF is going on in social media right now? with Jodine McIntyre

2025-01-2901:05:02

#95: “I need to post every single day during my launch” and other launch myths

2025-01-1513:09

#94: My predictions for social media in 2025

2024-12-2512:53

00:00

#110: The social media metrics that REALLY matter for your next launch

#box-pro-ellipsis-176213725026585{-webkit-line-clamp:2;}#110: The social media metrics that REALLY matter for your next launch

#110: The social media metrics that REALLY matter for your next launch

Hanna Rauch

#110: The social media metrics that REALLY matter for your next launch