In this episode, I discuss the importance of authentic connection in business and why certain aspects of relationship-building can't be outsourced. I share my viral post, "Hiring someone to nurture your audience is like hiring someone to make out with your husband," which sparked a lively debate. The message: true connection requires personal involvement, especially for small business owners. I explain why understanding your audience and doing the groundwork yourself is crucial before outsourcing.

We also explore the balance between outsourcing and authenticity. While tasks like podcast production can be delegated, staying connected with your audience through your voice and story is essential. I share insights and advice from the post’s comments, reminding you that connection starts with you. Nurturing your audience is key to sustainable growth and success.

  Topics covered in this episode:

• The importance of attracting the right clients for your business.

  
  



• The viral analogy: "Hiring someone to nurture your audience is like hiring someone to make out with your husband."

  
  



• Why personal involvement is key for authentic audience connection.

  
  



• The role of nurturing in building relationships and driving conversions.

  
  



• When and what aspects of your business to outsource.

  
  



• Insights and opinions from comments on the viral post.

  
  



• The difference between delegating tasks and outsourcing connection.

  
  



• Examples of how successful individuals maintain personal authenticity in their brands.

  
  



• Steps to determine if you’re ready to outsource parts of your business.

  
  



• Practical advice on balancing growth, outsourcing, and genuine audience engagement.

  
  

Marci Barker
Life Coach specializing in Accountability for Business Owners Author of The Accountability Code
It's Time to Wake Up and Show Up!
www.marcibarker.com
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