106. Last Call on 'The Streets of Old Milwaukee'
Description
I remember visiting – and loving – The Streets of Old Milwaukee exhibit at the Milwaukee Public Museum (MPM) as a child. Opened in 1965, it’s an immersive space with cobblestone streets and perfect lighting that evokes a fall evening in turn-of-the-20th-century Milwaukee. The visitor experience isn’t peering into a diorama, it’s moving through a diorama, complete with lifelike human figures.
And I’m not the only one with fond memories. When the museum announced that the exhibit would not move over to the planned new museum down the street, the public reacted negatively. Dr. Ellen Censky, president and CEO of the MPM, describes the reasons why the museum can’t – and most interestingly shouldn’t – move The Streets of Old Milwaukee exhibit. It’s a story involving cherished memories, the distinction between collections and exhibits which isn’t always at the top of visitors’ minds, and public trust.
In this episode, we explore why the Milwaukee Public Museum decided to move (it’s the fourth relocation in its history) and Milwaukee Revealed, the planned new immersive gallery that will be the spiritual successor to The Streets of Old Milwaukee, which will cover a much larger swath of the city’s history. Plus, we get into the meta question of whether museums are outside of the history they are tasked with preserving.
Image: Bartender in Streets of Old Milwaukee at Milwaukee Public Museum. Photo by Flickr user JeffChristiansen
Topics and Notes
- 00:00 Intro
- 00:15 The Streets of Old Milwaukee’s 2015 Renovation
- 01:17 The Streets of Old Milwaukee’s Visitor Experience
- 03:40 Dr. Ellen Censky, President and CEO of the Milwaukee Public Museum
- 04:10 The Decision to Move the Museum
- 04:45 AAM Accreditation
- 06:21 The Current Museum
- 07:42 Funding the New Museum
- 08:55 Milwaukee Revealed
- 11:14 Milwaukee WTMJ4 from January 11th, 2023
- 11:40 The distinction between collections and exhibits
- 12:45 “We owe future museum goers the opportunity to see something different”
- 13:44 Local Talk Radio Coverage
- 14:07 Museum Designers
- 15:29 Closing Thoughts and the “Next Best Thing”
- 17:00 Outro | Join Club Archipelago 🏖
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Transcript
Below is a transcript of Museum Archipelago episode 106. For more information on the people and ideas in the episode, refer to the links above.
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I first learned about the impending closure of the popular The Streets of Old Milwaukee exhibit at the Milwaukee Public Museum, or MPM, back in 2015. The news came in the form of an email from a family member who had lived in the Milwaukee area her whole life. It was only a year after I started working in the museum world, and she was eager to talk to me – then a newly-minted museum professional! -- about what a colleague had told her: that Streets of Old Milwaukee, which had been there quote "forever", was about to close.
She wrote, "I was upset since this was always one of my favorite exhibits (along with the bison hunt/rattlesnake diorama, of course)."
A little later in the email she expresses a sense of relief learning that the exhibit wasn't closing permanently. The confusion turned out to be a renovation that would temporarily close the exhibit for about six months and reopen in December 2015. The panic faded a bit.
The Streets of Old Milwaukee, which opened in 1965, is beloved for good reason: it’s an immersive space with cobblestone roads and perfect lighting that evokes a fall evening in turn-of-the-20th-century Milwaukee. The visitor experience isn’t peering through a diorama, it’s moving through a diorama, complete with lifelike human figures. Visitors go in and out of inviting storefronts, old-timey police boxes, and a candy shop.
I used to visit as a kid and I loved how it transported me. I couldn’t say exactly where it transported me, but it was exciting. I remember staring at a figure of a grandma – who everyone just called granny – in a rocking chair on a front porch and trying to figure out the mechanism by which she was rocking.
Today’s guest, Dr. Ellen Censky, told me in 2015 when she was academic dean of the Milwaukee Public Museum, the MPM, on one of the first episodes of Museum Archipelago, that this attention to detail was one of the reasons why the museum punches above its weight.
Dr. Ellen Censky: It's an experience that you get when you're here. It's this immersive experience. And so we really need to understand that as we move forward to make sure that as we enhance things, that we don't take away what people love.
That skittishness over a beloved exhibit closing, or even changing, was apparent in the way that the museum presented their 2015 renovation plans. Listen to Al Muchka, then Curator of History Collections at the MPM, describe the renovation in an official video:
Al Muchka: “Don't you change my streets of old Milwaukee. That ownership came through and we understood that. I mean, many of the people here in the museum that work here, we, we grew up here, so we understand the idea of this is our place. These are our things. So when people would call us to say, don't change my exhibit, we get it.”
But that was 2015. Now, almost 10 years later, that fear has come true.
In a few years, The Streets of Old Milwaukee will close for good – not just for a temporary refurbishment.
And, predictably, the reaction has not been good.
Dr. Ellen Censky: Hi, my name is Ellen Censky and I am president and CEO of the Milwaukee Public Museum.
Today, Dr. Censky is president and CEO of the MPM. The Streets of Old Milwaukee is closing for good because the museum itself is moving to a new building and the museum says it can’t move the exhibit as it is since it’s literally built into the old building – and even if they could, they probably wouldn’t.
So let’s explore each in turn.
Dr. Censky says that the decision to move the museum was triggered by the American Alliance of Museums, or AAM’s accreditation process. AAM’s accreditation process is a set of industry standards that is effectively shorthand for institutional credibility. The MPM first gained accreditation in 1972 and the accreditation process should be done about every ten years. If a museum is not accredited, it might have difficulty winning grants or handling loan agreements for traveling exhibits.
Dr. Ellen Censky: Back in 2016, as we were approaching reaccreditation for the museum, we were reflecting back on the past reaccreditation and in that reaccreditation, they had cautioned us that the condition of the building was not adequate for housing the collections. It was deteriorating to the extent that it could be causing harm to the collections. And, of course, That's what we are, is a collections based museum. And they said you need to do something about this. And, of course when we were thinking about reaccreditation which was coming up in 2020.
The building continued to deteriorate.























